Friday, the 29th of April, W/ Hoof went live.

With an event at Sturehof we gathered people who were eager to learn more about the media house with its new channels and creative content. Creators in various industries, profiles from the media industry and interesting people from the business community attended to join the network.

The founder of the company, Johanna Hoof, held an inspiring speech about daring people to try something new and see the world from different and larger perspectives. She also presented the new audio concept - logcast. Together with Filippa C Frank, Partner manager at W/ Hoof, they held a creative talk presenting upcoming project, interviewed profiles and challenged the way media is distributed today. At the end of the evening the singer Andreas Wijk performed his song ‘Madonna’.