Strategic planning w/ United Nations

Our founder, Johanna Hoof, got invited to United Nations food-assistance organization, World Food Programme, headquartered in Rome to present how W/ Hoof are using the power of entertainment as a channel to mobilize people for change.

We hosted a conversation on the topic during the Cannes Lions International Festival of Creativity earlier this year and this meeting initiated a more concrete strategy, with the purpose of finding ways to empower men and women in areas where food assistance is currently needed.

Read about our initiativ at the Cannes Lions.

Johanna Hoof